Reseller Agreement Template

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RESELLER
Agreement
Jim Clark Co
Reseller Agreement

AGREEMENT

This Reseller Agreement ("Agreement") is made and entered into on [Start Date], by and between:
Participants
Principal (Provider)

John Doe

123 Main St

New York, Ny 10012

[email protected]

(212) 555-1212

Reseller

Brittany Austin

3445 Ravenwood Dr

College Park, GA 30349

[email protected]

(404) 763-3294
The Principal, a company providing [Goods/Services], appoints the Reseller as an authorized reseller of the Principal’s goods and services, subject to the terms outlined in this Agreement.
Terms
1. Purpose and Intention:

The purpose of this Agreement is to authorize the Reseller to market and sell the goods or services provided by the Principal under the terms outlined in this Agreement. Both parties intend to foster a mutually beneficial relationship that allows the Reseller to effectively sell the products and services while ensuring the Principal’s business and intellectual property are protected.

2. Appointment of the Reseller:

The Principal hereby appoints the Reseller as an authorized reseller of the Principal's products and services, subject to the terms and limitations set forth in this Agreement.

3. Term of the Agreement:

Start Date: This Agreement will commence on [Start Date].
End Date: This Agreement will terminate on [End Date], unless earlier terminated in accordance with the termination provisions outlined below.
Renewal: The Agreement may be renewed if both parties agree in writing at least [Specify time period, e.g., 30 days] before the expiration of the Agreement.

4. Goods or Services Authorized for Resale:

The Principal authorizes the Reseller to market and resell the following goods or services:

[List detailed descriptions of the products or services, including model numbers, versions, or other specifics].

5. Limitations on the Right to Resell:

The Reseller is authorized to sell the goods or services only within the following geographic territory: [Specify geographic territory, if applicable].

Exclusive/Non-Exclusive Right: The Reseller's rights are [exclusive/non-exclusive] within the specified territory.
The Reseller may not market or sell the Principal’s goods or services outside of this territory without written consent.

6. Pricing and Sales Tax:
Resale Pricing: The Reseller is responsible for setting the resale price of the goods or services. However, the Principal may provide recommended retail prices (RRP) to guide the Reseller's pricing.
Discounts: The Principal may offer discounts to the Reseller for bulk purchases or specific promotions.
Sales Tax and Other Taxes: The Reseller is responsible for collecting and remitting all applicable sales taxes and other related taxes on the resale of the goods or services.
Price Change Policy: The Principal reserves the right to adjust the pricing of the goods or services with [Specify time period, e.g., "30 days' notice"] to the Reseller.

7. Purchase Orders:

Submission of Orders: The Reseller will submit purchase orders to the Principal via [Specify method, e.g., email, online portal].
Modifications and Cancellations: The Reseller may modify or cancel a purchase order within [Specify time period, e.g., 24 hours] of placing the order, subject to approval by the Principal.
Order Acceptance: The Principal reserves the right to accept or reject any purchase order at its discretion.

8. Delivery and Acceptance of Goods or Services:

Delivery Terms: The Principal will deliver the goods or services to the Reseller's designated location according to the shipping or delivery schedule agreed upon by both parties.
Acceptance and Inspection: The Reseller must inspect all deliveries upon receipt. Any defective or non-conforming items must be reported within [Specify time period, e.g., 7 days] of delivery.
Repairs and Replacements: The Principal agrees to repair or replace any defective products within [Specify time period, e.g., 30 days] of receiving notice of the defect.

9. Invoicing and Payment:

Invoicing Procedure: The Principal will issue an invoice to the Reseller upon acceptance of a purchase order.
Payment Schedule: Payment is due within [Specify time period, e.g., 30 days] of the date of the invoice unless otherwise agreed.
Acceptable Payment Methods: Payments may be made via [List acceptable methods, e.g., bank transfer, credit card].
Late Payments: A late fee of [Specify amount or percentage] will apply if payments are not received by the due date.

10. Performance Standards and Customer Support:

Reseller’s Performance: The Reseller is expected to maintain performance standards set by the Principal, including maintaining sales quotas and providing excellent customer service.

Customer Support: The Principal will provide product support and training materials to the Reseller as needed. The Reseller will handle front-line customer inquiries and product issues.

11. Marketing and Additional Responsibilities:

Principal’s Responsibilities: The Principal agrees to provide marketing materials, product samples, and training to support the Reseller’s efforts.
Reseller’s Responsibilities: The Reseller is responsible for marketing the Principal’s products or services and may engage in advertising campaigns with prior approval from the Principal.

12. Confidentiality and Non-Disclosure:

Both parties agree to keep confidential any proprietary or sensitive information shared during the term of this Agreement. This includes, but is not limited to, product designs, pricing strategies, marketing plans, and client lists. The confidentiality obligation will remain in effect for [Specify time period] after the termination of this Agreement.

13. Intellectual Property and Usage Rights:

The Principal retains all intellectual property rights to the products, trademarks, logos, and other materials provided to the Reseller. The Reseller may use these materials only in connection with the authorized resale of the products or services and must cease use immediately upon termination of this Agreement.

14. Amendments to the Contract:

This Agreement may be amended only by a written document signed by both parties. Any changes to this Agreement must be agreed upon in writing before they take effect.

15. Termination of the Contract:

Termination by Either Party: Either party may terminate this Agreement with [Specify notice period, e.g., 30 days] written notice.
Termination for Cause: Either party may terminate the Agreement immediately if the other party breaches a material provision of the Agreement and fails to remedy the breach within [Specify time period, e.g., 10 days] of receiving written notice of the breach.

16. Insurance and Compliance:

The Reseller agrees to maintain insurance coverage for its operations and will provide proof of insurance upon request. Both parties agree to comply with all applicable local, state, and federal laws related to the sale and distribution of the products or services.

17. Force Majeure:

Neither party will be liable for failure to perform its obligations under this Agreement if such failure is caused by events beyond its reasonable control, such as natural disasters, war, strikes, or other unforeseeable circumstances ("Acts of God").

18. Limitation of Liability and Indemnification:

Limitation of Liability: Neither party will be liable for indirect, incidental, or consequential damages arising from the performance of this Agreement.
Indemnification: The Reseller agrees to indemnify and hold harmless the Principal from any claims, damages, or losses arising from the Reseller's resale of the products or services, including liability to third parties.

19. Dispute Resolution and Remedies:

Negotiation: In the event of a dispute arising from this Agreement, the parties agree to first attempt to resolve the issue through informal negotiation.
Mediation/Arbitration: If negotiation fails, the parties agree to submit the dispute to mediation or binding arbitration under the rules of [Specify mediation/arbitration organization].
Governing Law: This Agreement will be governed by the laws of [Specify State/Country].

20. Signatures:

By signing below, the parties agree to the terms and conditions outlined in this Reseller Agreement.

This Agreement constitutes the entire understanding between the parties and supersedes all prior discussions, negotiations, or agreements, whether written or oral. This Agreement may not be amended except by written agreement signed by both parties. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.
Signatures
Click to sign

John Doe

Click to sign

Brittany Austin

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ODT

Your Guide to Reseller Agreements

Let’s be real: setting up a reseller agreement can feel like a chore, but it doesn’t have to be! A Reseller Agreement Template is a go-to tool for laying out all the important details between your business and your resellers. Think of it as the rulebook for a smooth partnership.

Here at Butterscotch, we make it super simple to get the job done. Whether you need something straightforward or a bit more in-depth, we’ve got you covered with ready-made templates. Want it in a PDF? Cool. Need a Word doc? No problem. We’re all about making your life easier, with quick, hassle-free options tailored to fit your business like a glove!

What is a Reseller Agreement Template?

A Reseller Agreement Template is like your business’s playbook when partnering with a reseller. It’s a legal document that spells out all the details, from how products or services will be sold to the nitty-gritty of pricing, marketing, and sales strategies. Basically, it makes sure everyone’s on the same page, so there are no awkward “Wait, what?” moments later on.

Why does it matter? Well, if you want to keep control of your products and protect your brand, this template is your secret weapon. It covers all the essentials—payment terms, what your reseller is responsible for, who owns the intellectual property, and even what happens if the partnership ends. The goal? A partnership that works for both sides.

If you want to skip the heavy lifting, ready-to-use templates are your best friend. You can often snag these in PDF, Word, or Doc formats and customize them to suit your business. Easy-peasy! Just tweak a few things, and boom—you’ve got an agreement tailored perfectly to your needs.

Why do you need a Reseller Agreement Template?

If you're working with resellers, a Reseller Agreement Template is your must-have tool to keep things running without a hitch. It’s not just paperwork—it’s your safety net.

Here’s why you need one:

Clear roles and responsibilities: No more guessing games! A reseller agreement spells out who’s doing what, so there’s zero confusion.
Brand protection: Your brand is your baby. This agreement makes sure your resellers stick to your guidelines and keep your quality standards on point.
Legal safeguard: Keep your business safe with clear terms on things like intellectual property, warranties, and liabilities. It’s like having a legal shield.
Pricing and payment control: No one likes money disputes. With this agreement, your pricing strategies and payment terms are locked in and crystal clear.
Sales and marketing alignment: Want your product or service to shine? Set marketing expectations upfront so your reseller knows how to spread the word.
Super customizable: Need to tweak something? These templates are easy to adjust, whether you prefer PDF or Word.

In short, a Reseller Agreement Template keeps everything in check, so you can focus on growing your business—not putting out fires!

Who is a Reseller Agreement Template For?

The Reseller Agreement Template isn’t just a one-size-fits-all deal—it’s a powerhouse tool for anyone in the reseller game. Whether you’re looking to expand your market or streamline partnerships, this template has your back. So, who’s it for? Let’s break it down:

Manufacturers: Need someone to distribute your products? This template helps you set the ground rules with your resellers—no more awkward miscommunications.
Service Providers: Got software or services to sell? Use this template to spell out exactly how your offering should be marketed and sold, with no room for error.
Retailers: When you’ve got wholesalers or distributors in the mix, this template helps define your relationship so everyone knows what’s up.
Startups: If you’re new to the game and want to make a splash, this template lets you quickly set up reseller agreements to boost your growth.
Franchisors: Running multiple franchise locations? Standardize your agreements across the board with a template that makes everything consistent and hassle-free.

Basically, if you’re looking to form solid, well-defined reseller partnerships, this template is your go-to tool—saving you time, energy, and headaches!

The Key Ingredients of a Reseller Agreement

A strong Reseller Agreement Template is like a recipe for success—it needs all the right ingredients to make sure a partnership runs smoothly. So, what are these essential bits and pieces that shouldn’t be missed? Let’s dive in:

Parties Involved: Start by naming names! Clearly state who’s in this agreement—the business and the reseller. Make sure to include full legal names and addresses to keep things clear as day and legally sound.
Scope of Products or Services: What’s being sold? This is where it specifies exactly which products or services the reseller is authorized to sell. Throw in any limits, like regions where they can operate or certain product lines they can't touch.
Pricing and Payment Terms: Money talk! Lay out the pricing structure, including wholesale costs, retail suggestions, and any sweet discounts or commissions. Don’t forget to include payment terms like due dates, methods of payment, and any fees for late payments.
Responsibilities of the Reseller: What’s the reseller gotta do? This section outlines their duties—how they should market and sell the products, whether they need to report sales, keep inventory levels in check, or provide customer support.
Intellectual Property Rights: Protect the brand! Here’s where it’s made clear who owns the trademarks, copyrights, and patents. It’s giving the reseller the right to sell, not to mess with the brand.
Confidentiality Clause: Got some top-secret info? A confidentiality clause helps keep those trade secrets, pricing details, and sensitive data safe. Both parties should agree to keep the lid on anything private.
Term and Termination: How long does the agreement last, and how does it end? This part covers how long both parties are in business together and what happens if either of them wants out. Outline any notice periods and conditions for pulling the plug.
Dispute Resolution: Nobody wants a fight, but just in case... it’s smart to include a plan for handling disputes. Will it be mediation, arbitration, or something else? Having this upfront can save legal headaches down the road.
Governing Law: Which laws apply? Decide which jurisdiction’s laws will rule over the agreement so there’s no confusion if a dispute pops up.

Packing the Reseller Agreement Template with these key elements sets the stage for a partnership that works for everyone. It’s all about clear expectations, fewer surprises, and smooth sailing!

The Old School Way of Creating a Reseller Agreement

Let’s be real—the traditional way of creating a reseller agreement is a total slog. It’s time-consuming, complex, and honestly, kind of a headache. Here’s how it usually goes:

It often starts with folks diving into a mountain of research, trying to figure out what needs to be in the agreement. A business may end up consulting legal experts, which means big bills and waiting around for advice.

Drafting the agreement usually involves using generic templates that sort of work but never quite fit the business's specific needs. This leads to gaps in important details, and before anyone realizes it, they’re knee-deep in revisions. Cue endless back-and-forth between different players to make sure everything is perfect.

Once the document is drafted, it’s review time—both parties have to pick through it, which can spark some tricky negotiations. After what feels like forever, everyone gets on the same page, and the agreement is ready to be signed, sealed, and stored. Phew!

But here’s the kicker: this traditional method is not just frustrating—it’s overwhelming, especially for busy business owners trying to juggle everything else. The pressure to make sure the agreement is legally sound and tailored to everyone’s needs can be intense.

Enter Butterscotch! We streamline the entire process, cutting out the hassle so business owners can focus on growth and partnerships while we take care of the nitty-gritty.

How Butterscotch Makes It Easy

At Butterscotch, we take the headache out of creating a Reseller Agreement Template. Our team of pros knows the ins and outs of this stuff, so you don’t have to. We’ve designed a seamless process that saves you time, effort, and all the frustration that usually comes with it.

Our templates? Totally customizable. They’re built to slot right into your business model without all the guesswork. Plus, we’ve got them in all your favorite formats—PDF, Word, Doc—you name it. Whatever works best for you, we’ve got you covered.

Here’s how we’ve got your back:

Quick Turnaround: Get your reseller agreement sorted in record time.
Expert Help: Our team is here to answer all your questions, so you’re never left in the dark.
Legal Compliance: We make sure everything is up to code and meets industry standards.
Affordable Solutions: High quality without the high price tag. Win-win!

With Butterscotch, you can stop worrying about the paperwork and focus on what really matters—growing those reseller relationships. We’ll handle the fine print so you can get back to business stress-free. Choose Butterscotch for an easy, no-fuss experience that lets you get on with the important stuff.

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